The VIRGINIA adistar Jellyfish by Pharrell Williams makes its debut in a vivid orange colorway, reworking an adidas classic with a bold, marine-inspired identity. The sneaker blends lifestyle creativity with heritage performance, offering a design that feels both futuristic and deeply symbolic.
A New Direction with VIRGINIA
This release arrives under VIRGINIA, Pharrell’s new creative alias, community platform, and brand. VIRGINIA represents more than just geography. It reflects the spirit of Pharrell’s home state and a mindset that celebrates imagination without borders. Through the Adistar Jellyfish, Pharrell and adidas extend their long-standing partnership into new territory, where personal storytelling meets cutting-edge design.
Marine Inspiration in Design
The VIRGINIA adistar Jellyfish by Pharrell Williams transforms the original adidas Adistar into something entirely new. Its exaggerated midsole recalls the fluid gills of a jellyfish, creating a sculptural base that feels alive in motion. The layered mesh upper adds transparency and depth, while exoskeletal overlays provide structure and futuristic energy.
Details push the sneaker even further. Glow-in-the-dark accents create an otherworldly presence, making the silhouette stand out at night as much as it does in daylight. Custom “Jellyfish” branding on the insole and subtle “VIRGINIA” lettering on the tongue tie the concept back to Pharrell’s world. Every element highlights the connection between marine life, art, and street culture.
Campaign as Underwater Fantasy
Pharrell and adidas introduce the sneaker with a striking campaign set in a fictional coral reef. The story follows divers captivated by jellyfish, creatures admired for their quiet beauty and resilience. By using an imagined underwater world, the campaign avoids harming real ecosystems while drawing attention to the symbolism of the jellyfish.
The visuals lean into nostalgia. Inspired by vintage dive photography and classic nature films, the imagery feels both documentary and dreamlike. Soft tones, grainy textures, and surreal underwater scenes frame the sneaker as an artifact between science and fantasy. This approach reinforces the shoe’s identity as something that lives between land and sea, utility and imagination.
VIRGINIA adistar Jellyfish by Pharrell Williams
Style Code: JP9261
Color: Focus Olive / Core Black / Orange
Date: August 18th
Price: 300€
Release Information
The VIRGINIA adistar Jellyfish by Pharrell Williams launches in orange on August 18th for 300€. The sneaker will also be available at select adidas retailers and online at adidas.com.
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