Vans joins Gucci Continuum Project. The collaboration is part of the Gucci Vault Continuum initiative. It aims to give new life to past Gucci pieces and deadstock fabrics by inviting brands, artists, and makers to incorporate them into their own future designs.
The collaboration features five unique footwear styles, including the iconic Old Skool, Slip-On, and OG Mule silhouettes. Each style is made from unused fabrics from Gucci’s previous collections, as well as existing stock from returned or prototype materials. The result is a fusion of Vans‘ skate culture and Gucci’s luxury heritage. This process creates some of the most unique and exclusive sneakers around.
Continuum in the Metaverse
The collaboration also extends beyond products to offer a special Roblox activation linking the two popular digital outposts: Gucci Town and Vans World. Within the game, players are challenged to a digital scavenger hunt, navigating obstacles and exploring the corners of the two worlds to collect fabrics and patterns that make up the collaborative product, hidden in each experience. When the players have completed the journey by collecting all the swatches at the end of this journey, they can redeem special items in each world. Rewards include Shoes, accessories, or skateboard backpacks, which the Roblox avatars can wear.
The collaboration marks the first time in which a gamified Roblox experience spans two branded worlds. By further linking the creative connections between the two brands and expanding the shared Gucci Continuum narrative.
The Gucci Town x Vans World scavenger hunt will be available beginning today through May 13. To explore the game, visit https://www.roblox.com/vans.
Check the Gucci Vault here .