As a celebration of the love that connects us all, adidas is taking their long-running ‘Love Unites’ platform global for Pride 2021. Tomorrow adidas will release a 30+ piece Pride collection alongside a global campaign spotlighting influential members and allies of the LGBTQ+ community.
With pieces spanning style and performance wear, the expansive collection looks to hero a ‘Do It Yourself’ (DIY) visual aesthetic born from the LGBTQ+ communities who had sought to create their own spaces for self-expression. This ‘DIY’ aesthetic is what inspires the fluid geometries as well as the expressive and layered graphics seen throughout the collection, which includes special Pride colorways of classic silhouettes like Nizza, Forum, UltraBoost 5.0 DNA, and AdiZero Pro V1 as well as a colorful line-up of apparel from bucket hats and jumpsuits to sports bras, shorts, and jerseys.
adidas‘ first-ever Pride Pack was released in 2015, developed by a group of adidas employees who came together to explore ways they could create more meaningful products for a coming PRIDE march. The product served as a symbol of their rich history in sport merged with adidas‘ long-standing support of the LGBTQ+ movement.
These partners include Layshia Clarendon, Amanda Zahui B., Chelsea Gray, Collin Martin, Ashlyn Harris, and Ali Krieger, Rachel Daly, Tom Daley, Aleia Hobbs, Pabllo Vittar, Rich Mnisi, Thebe Magugu, Chinae Alexander, Jessamyn Stanley, and Cody Rigsby.
The 2021 ‘Love Unites’ collection goes live on May 15, 2021 at 12PM CET at adidas.com/loveunites. Join the conversation through #LoveUnites and @adidas on Instagram and Twitter.
