The BBC adidas Hu Collection landed at Phat Soles

Sneakers

The BBC adidas Hu Collection landed at Phat Soles

While co-creators the likes of Virgil Abloh, Kanye West, and Jun Takashi tend to garner most of the spotlight as far as collaborative collections of sneakers go, Pharrell Williams and his adidas Hu lineroll out product more consistently than anyone. This year alone we have seen a bevy of NMD Hu lines boasting inspirational messages embroidered onto their forefoots, equipped with whimsical color palates meant to spread a message of global humanity. Now, in conjunction with the design team at Billionaire Boys Club, Skateboard P and the Three Stripe have another version of the adidas NMD Hu BBC as well as a matching adidas Tennis Hu v2 – each sporting a striped aesthetic somewhat resemblant of barber-style candy striping – on the way. Centered around BBC’s slogan, “Wealth is of the heart and mind, not the pocket.”, “HEART” and “MIND” come boldly bannered on the NMD, while both iterations usher in gold foil co-branded heels.

You can find the Billionaire Boys Club x adidas Hu Collection at Phat Soles ( both stores )