Jordan Brand is collaborating with African retailer Shelflife on an Air Jordan 2 Retro Low. The collaboration is the brand’s first with an Africa-based partner. Rooted in Shelflife’s graffiti and street art Continue Reading
Jess Sims, a top Peloton instructor, in-game host for the New York Liberty and the newest ESPN College Game Day host, has joined the Jordan Brand family. Jordan Brand and Jess Sims share a commitment to pushing the Continue Reading
Jordan Brand believes in the excellent qualities of its roster athletes like Dallas Wings Forward Satou Sabally to change the world through the game. In her hometown of Berlin, Sabally and the Jordan Brand are Continue Reading
What to Know • Jordan Brand’s spring 2022 retro line reiterates the Brand’s philosophy for retro collections: hyper-specific intention and timing as Easter eggs for new and longtime fans.• This latest release Continue Reading
The Jordan Brand Holiday 2021 Retro Footwear collection brings outdoor utility to fresh, seasonal color twists, creating a lineup ready to be worn in and out of the cold. Among the highlights are multiple Continue Reading
This summer, Jordan Brand opens a concept store in the Dubai Mall, the largest mall in the world. Grounded in a sport-focused layout shared with Jordan doors like Jumpman LA, Jordan 1 Hongxing in Chengdu and Jordan Continue Reading
By the time the credits roll in Space Jam: A New Legacy, producer Maverick Carter hopes the audience feels a sense of joy — and not just in watching LeBron James and the Looney Tunes team up in a Continue Reading
Jordan Brand and PSG Bring the Jumpman Home Marking the fourth year of Jordan Brand and Paris Saint-Germain’s partnership, the 2021-22 home kit will feature the Jumpman logo for the first time. The navy-blue, red, Continue Reading
On January 22, 2020, Zion Williamson’s first NBA basket was a quiet one. He scored off a put-back, swimming around the box-out with ease, grabbing the rebound off two feet before taking two quick power dribbles and Continue Reading
THE TROPHY ROOM FOUNDER TALKS ABOUT HIS PROCESS, THE INSPIRATION BEHIND THE “FREEZE OUT” AIR JORDAN I AND APPAREL AND WHY TELLING AUTHENTIC STORIES IS IMPORTANT TO HIM. Marcus Jordan is constantly balancing a mix of Continue Reading
