Rosé and the Puma Speedcat return in a bold new look, capturing the stillness before motion and the heat of quiet confidence.
Stillness Before the Spark
PUMA’s Speedcat continues to make noise—this time through stillness. In her latest campaign visuals, Rosé sits beside the motorsport icon, exuding calm intensity. A roaring muscle car sets the tone, while the Speedcat, low-slung and sharp, holds the spotlight in quiet anticipation.
This is more than a sneaker drop—it’s a cinematic build-up. Rosé’s presence commands the frame, highlighting the Speedcat’s fusion of control, speed, and elegance. The tension is palpable, the message clear: some moments don’t need movement to feel powerful.
Racing Lines, Refined
For this new release, the PUMA Speedcat arrives in a pale blue finish, accented by a bold orange Formstrip. The color story nods subtly to its racing heritage while offering something fresh and fashion-forward. Sleek, stripped-back, and refined, the silhouette continues to thrive in 2025 by bridging nostalgia with modern energy.
This drop deepens the connection between Rosé and the Speedcat, following their earlier collaboration. She once again elevates the style, embodying self-assured individuality and a quiet kind of fire. The Speedcat doesn’t follow trends—it leads in its own lane.
Release Details
The new PUMA Speedcat with Rosé launches on July 24, 2025, available at PUMA.com, PUMA flagship stores, and select retailers. For fans of motorsport-inspired design and clean aesthetic power, this release is one to move on—fast.
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