PUMA x LMC GV Special – Inspired by Sports Nostalgia
The PUMA GV Special makes a bold return from PUMA’s storied archives, receiving a fresh, collaborative update from Seoul-based brand Lost Management Cities (LMC). This partnership breathes new life into the iconic ‘80s tennis silhouette, infusing it with a playful yet nostalgic colorway that pays homage to classic sportswear. The reimagined GV Special blends blue and cream tones, creating a visual appeal that is both retro and modern.
A Nostalgic Remix with Modern Flair
Lost Management Cities has masterfully reworked the GV Special, adding unique touches that highlight their design prowess. Hand-finished detailing like raw fabric edges and zig-zag stitching on the upper give the shoe a distinct, crafted look. The collaboration is further emphasized by the dual branding of PUMA and LMC on the tongue and heel, with a special LMC tab affixed to the iconic PUMA Formstrip. A gum sole completes the design, providing a perfect contrast to the lighter tones of the upper.
From Courts to Streets: The GV Special Legacy
Originally known as the PUMA California, the silhouette first made waves in the ‘80s with its versatility for both indoor and outdoor use. Its universal appeal was solidified when it was renamed the GV Special, in honor of Argentinian tennis legend Guillermo Vilas. Vilas, a Grand Slam champion, favored the shoe for its comfort and performance, helping to cement its status as a tennis staple. This rich history enhances the GV Special’s allure, making it a beloved choice for both sports and fashion enthusiasts.
Looking Forward: More Collaborations to Come
The excitement doesn’t end with the GV Special. PUMA and Lost Management Cities are set to expand their collaboration with a full apparel collection later this year. This upcoming release promises to build on the success of the GV Special, blending athletic heritage with contemporary style. Available from May 25, 2024, at selected retailers worldwide, the PUMA GV Special x LMC is not just a sneaker.but a celebration of sports nostalgia and innovative design.
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PUMA x LMC GV Special – Inspired by Sports Nostalgia
