Close PUMA collaborator Colm Dillane, better known as KidSuper, returns with a bold new collection that merges artistic expression with PUMA’s archive of Football Classics. The PUMA x KidSuper Football Classics collection continues to evolve their long-standing partnership, combining streetwear sensibilities with performance-driven sportswear.
A Fusion of Art and Sportswear
The PUMA x KidSuper football classics collection showcases Dillane’s signature artistic approach across a range of apparel, accessories, and footwear. Each piece is designed to make a statement, featuring eye-catching graphics, premium materials, and football-inspired silhouettes. The collaboration bridges the gap between art and sport, offering styles that are both visually striking and functionally versatile.
Streetwear with a Football Twist
A highlight of the collection is the graphic jersey, which features bold watercolor imagery on the chest. The button-up shirt takes a different approach, adorned with KidSuper Studios’ handwritten wordmark and custom illustrations. Meanwhile, the ringer tee embraces a nostalgic feel with vintage aesthetics, while the windbreaker, hoodie, and shorts stand out with two-tone contrasting contour patterns—one of the signature motifs of the collaboration. To complete the lineup, relaxed-fit pants provide a comfortable yet stylish option for daily wear.
Footwear and Accessories with Character
The footwear selection continues the collection’s football-inspired theme. The Indoor Dstrsd features subtly frayed fabric, a distressed finish, and worn-in detailing, delivering a retro aesthetic. Meanwhile, the legendary PUMA King Indoor is reimagined in characteristic faded hues, offset by a gum sole for enhanced traction. These sneakers perfectly embody the blend of vintage appeal and modern craftsmanship that defines the PUMA x KidSuper Football Classics lineup.
Accessories further expand on the collection’s theme. A logo BB Cap adds a casual touch, while a hiking-inspired backpack brings a practical, utilitarian edge. These pieces complete the look, ensuring fans of KidSuper and PUMA have everything they need to embrace the brand’s artistic and athletic DNA.
A Playful Campaign and Release Info
The campaign brings the collection to life with a humorous, behind-the-scenes look at KidSuper Studios. Set in a creative, high-energy environment, the visuals capture the fusion of artistry and sport that defines the collaboration. Featuring a fictional intern navigating the chaos of the KidSuper workspace, the campaign highlights the spontaneity and creativity behind Dillane’s designs.
The PUMA x KidSuper Football Classics collection launches on March 8, 2025, and will be available via PUMA.com, PUMA flagship stores, and selected retailers worldwide. With its bold designs, football influences, and artistic expression, this drop continues to push the boundaries of sportswear innovation.
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