PUMA Takes Easy Rider from the Tracks to the Streets
PUMA’s Easy Rider is back in the spotlight. A retro running silhouette that truly embodies a classic era of footwear design, the iconic Easy Rider touches down for the new season. Rooted in running, the OG Easy Rider has undergone an evolution. In 2024, it’s ready to be remixed and reinterpreted by a new generation.
From Jogging Tracks to Football Terraces
The Easy Rider revolutionized the jogging craze of the 1970s thanks to its innovative shock-absorbing outsole. Later on, football casuals adopted the Easy Rider, making it a staple of terrace culture. Its blend of performance and style made it a favorite beyond the running tracks, transitioning seamlessly into everyday fashion. This versatility is what PUMA aims to harness with its latest iteration.
Fresh Colorways for Modern Streets
In this new chapter of the Easy Rider, PUMA introduces the Easy Rider Vintage in a fresh range of clean colorways designed for every day and everyone. Comprising fine mesh and suede with a contrasting white Formstrip, the tonal color schemes include Archive Green, Royal Blue, and PUMA Red tones. The accompanying visuals show the Easy Rider Vintage in a modern cityscape, where the street is the new track, and the city is the new field. These updated designs ensure the Easy Rider remains both stylish and functional for today’s urban explorers.
Celebrating Classics with a Contemporary Twist
With this new release, PUMA inaugurates the new Rewrite the Classics series. This series is dedicated to celebrating PUMA’s classics and bringing them into a new generation. Inspired by the idea of “Forever Never Stays the Same”, the series will continue with additional releases of PUMA classics such as the Palermo and Suede XL in the upcoming months. This initiative highlights PUMA’s commitment to honoring its heritage while staying relevant in the ever-changing world of fashion.
New colorways of the PUMA Easy Rider are available starting May 15, 2024, in the US and globally starting June 6, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. Embrace the evolution and step into the streets with the reimagined Easy Rider – where classic design meets modern style.
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PUMA Takes Easy Rider from the Tracks to the Streets
