The PUMA Speedcat campaign stars Dua Lipa and Rosé as they embark on bold adventures, showcasing the timeless racing-inspired sneaker.
The PUMA Speedcat Legacy
Celebrating 25 years, the PUMA Speedcat continues to redefine style and performance. This iconic racing-inspired sneaker returned in summer 2024, winning over trendsetters with its sleek design and versatility. Enhanced by celebrity endorsements and limited-edition releases, the Speedcat evolves with every iteration, capturing the spirit of each new generation. Available in “Red,” “Black,” and the new “Pink Blush,” the sneaker remains a bold symbol of self-expression.
Dua Lipa’s Bold Adventure
Global superstar Dua Lipa takes the PUMA Speedcat on a daring journey. She races across endless desert landscapes in the classic “Red” Speedcat, paired with bold all-black PUMA racing-inspired gear. As night falls, her adventure transitions from thrilling races to moments of reflection at a roadside motel. Dua’s campaign embodies freedom, unpredictability, and bold exploration, symbolizing the power of self-expression.
Rosé’s Desert Road Trip
K-pop sensation Rosé embarks on an exhilarating road trip powered by the PUMA Speedcat. Wearing the sleek “Black” Speedcat and a silver racing jacket, she takes the open road under the desert sun. Her journey is a mix of iconic rides, spontaneous detours, and striking elegance. Rosé’s campaign captures the essence of adventure and style, inspiring fans to embrace the unexpected.
Sneaker Drop Details
The PUMA Speedcat collection will be available on December 5, 2024. Fans can choose between the classic “Red” and “Black” colorways or opt for the new “Pink Blush” edition. Shop the collection at PUMA.com, flagship stores, and select stockists worldwide.
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PUMA Speedcat Campaign Stars Dua Lipa and Rosé
