PUMA Launches First-Ever Global Basketball Campaign
Global sports brand PUMA has unveiled its first worldwide basketball brand campaign in over a decade. Titled “FOREVER. FASTER. – See The Game Like We Do,” this campaign strengthens PUMA’s position as a basketball leader. It features PUMA Hoops athletes like LaMelo Ball, Breanna Stewart, Scoot Henderson, Flau’jae Johnson, and the newest signee, Tyrese Haliburton.
The 2024 campaign invites fans to “see the game differently.” Each player brings their own style to the court, showing a fresh perspective. Whether it’s LaMelo Ball’s creative moves or Breanna Stewart’s dominance, they all reflect PUMA’s “FOREVER. FASTER.” attitude.
PUMA’s Bold Move into Basketball
With this campaign, PUMA continues to make waves in basketball. Its history in the sport goes back to 1973 with the iconic Clyde model. In 2018, PUMA made a comeback, blending sports and culture. Now, with cutting-edge designs and bold innovation, the brand aims to further elevate its influence.
Max Staiger, Global Head of PUMA Basketball, notes, “From the start, we’ve told basketball stories through the player’s eyes. This campaign unites Stewie, Melo, Flau’jae, Scoot, and Tyrese to showcase how they embody the spirit of PUMA Hoops.”
Shaping Basketball’s Future
Set to launch globally on October 18, the campaign will roll out on multiple platforms. It will feature a hero film and creative assets across social media, TV, and major cities like New York, Los Angeles, Charlotte, and Miami. An exciting partnership with the NBA will further amplify PUMA’s impact.
Richard Teyssier, Vice President of Brand and Marketing, shares, “This campaign sends a message that PUMA is doubling down on basketball. We are committed to growing our legacy and showing the world what we can achieve.”
With a strong focus on performance and culture, PUMA’s latest campaign is shaping the future of basketball. By blending talent and innovation, PUMA aims to continue redefining the game for the next generation.
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PUMA Launches First-Ever Global Basketball Campaign
