PUMA introduces the JER-SHE: A Canvas for Women’s Self-Expression collection, inviting women to embrace their individuality through sportswear. This innovative release transforms jerseys into platforms for personal storytelling, reinforcing the power of authenticity and creativity.
A Collection Designed for Empowerment
The JER-SHE collection spans football, basketball, and motorsports, offering women a fresh perspective on athletic apparel. Each jersey is crafted as a blank canvas, encouraging self-expression without limitations. PUMA aims to amplify women’s voices in sports and culture, celebrating their strength and diversity.
“This campaign celebrates the diversity and strength of women in sports. We’re proud to provide a platform for them to shine and inspire each other’s. Every jersey in this collection represents a blank canvas to express who they are and what they stand for,” said Maria Valdes, Chief Product Officer at PUMA.
Reimagining Athletic Uniforms
The collection introduces three experimental jerseys, reinterpreting traditional sportswear with remixed proportions, deconstructed forms, and bold aesthetics. Each piece reflects the evolving role of women in sports, breaking boundaries and redefining style. Completing the collection, a Bucket Hat extends the JER-SHE design language, reinforcing its fearless attitude.
“Every choice of outfit carries a personal narrative, and every piece of clothing is a blank page to write and draw who you really are,” said Julie Legrand, Senior Director Global Brand Strategy & Communications at PUMA.
A Movement Beyond Fashion
More than just a collection, JER-SHE aligns with PUMA’s commitment to empowering women in sports and culture. By offering a space for creative expression, the brand continues its mission to elevate women’s voices in the industry.
The PUMA JER-SHE collection launches on March 1, 2025, available at PUMA.com, PUMA flagship stores, and selected retailers.
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