PUMA and Carrots: Green-Thumbed Collection “In Search of Carrots”

Style

July 2, 2024

PUMA and the Los Angeles-based label Carrots by Anwar Carrots are partnering up for a unique summertime scavenger hunt. Rooted in streetwear aesthetics, their latest collection, “In Search of Carrots,” features a vibrant range of apparel, footwear, and accessories. Embracing a garden-inspired color palette of oranges and greens, the collection also showcases throwback graphics that celebrate PUMA’s iconic Super PUMA mascot.

A Fresh Take on Streetwear

The freshly picked PUMA x Carrots collaboration is highlighted by a variety of streetwear essentials. Cut-and-sew items like hoodies and shorts prominently feature a logo lockup that mixes the Carrots wordmark with PUMA’s leaping cat. Adding a playful twist, each garment hides an embroidered logo in a different location, encouraging fans to explore the collection closely. The collection’s cardigan, with its graffiti-style allover pattern, and the workwear-inspired pants, designed for a day’s work in the garden, further illustrate this innovative blend of function and style.

Iconic Graphics and Classic Cuts

The collection doesn’t stop there. A striped rugby shirt and a graphic T-shirt commemorate PUMA’s Super PUMA mascot from the 1970s, adding a nostalgic touch. Accessories like the waist bag, with its ripstop construction and contrasting zippers, feature the PUMA x Carrots logo lockup and are available in two colorways. Additionally, a limited-edition cap showcases the Super PUMA, making it a standout piece for fans of the brand’s history.

Footwear Ripe for the Picking

For footwear enthusiasts, PUMA and Carrots have reworked the Suede XL and 180 silhouettes, making them ripe for the picking. The Suede XL is fully dipped in textural orange with contrasting green laces and gold Carrots detailing. Meanwhile, the 180 features a black Cordura color scheme, a special PUMA badge on the tongue, and an orange Carrots badge. These reimagined classics bring a fresh, horticultural twist to PUMA’s renowned sneaker designs.

Available Now

The PUMA x Carrots “In Search of Carrots” collection is available starting July 5, 2024. Fans can find it on PUMA.com, at PUMA flagship stores, and selected PUMA stockists. With its playful designs and innovative use of color, this collection is sure to be a hit for those looking to add a touch of garden-inspired flair to their wardrobe.