Nike’s Athlete House: Paris Edition
This summer in Paris, athletes are ready to make their dreams real — and Nike is ready to support every victory. The Nike Athlete House stands as a cornerstone of this commitment, offering a dedicated space for preparation, celebration, rest, and recovery for the hundreds of competing Nike athletes. Here, the focus is on holistic care backed by science and athlete insights.
Tailored Services for Every Need
The Nike Athlete House offers a range of holistic services for athletes. A pop-up Nike Sport Research Lab delivers physical therapy and recovery services, ensuring that athletes are in peak condition. In addition, there is a self-expression space offering barber, makeup, nail, and tooth gem appointments, allowing athletes to perfect their looks. Tranquility places provide spots to unwind, eat, and relax with family, while specialty areas let athletes customize their style for the world’s greatest stage.
Embracing Innovation and Self-Expression
Nike’s newest proprietary AI tool is a standout feature. Using digital tablets, athletes can enter prompts such as “Swoosh,” “flowers,” or “modern art,” to instantly generate customized one-of-one images. These can be printed on Nike apparel at the House, creating unique gear in minutes. This tool builds on the AI used earlier in the A.I.R. design project with elite athletes. Nike also offers dedicated apparel services, modifying and fitting uniforms as needed, ensuring athletes perform comfortably and confidently.
Listening and Responding to Athletes’ Needs
“At Nike, we exist to serve athletes, both in the everyday and in their most important sport moments,” says Tanya Hvizdak, VP, Global Women’s Sports Marketing. “The Athlete House in Paris is a direct reflection of what athletes are telling us they need in this moment: a dedicated space where they can rest, recover, and prepare using industry-leading services.”
The Nike Athlete House exemplifies how Nike listens to athletes, supporting them on and off the field. Bespoke programs like Nike’s Athlete Think Tank allow the brand to hear directly from elite women athletes, using their insights to inform products and champion sport for women and girls. Every effort reinforces Nike’s commitment to redefining athlete partnerships, serving athletes holistically, and creating positive change through sport.
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Nike’s Athlete House: Paris Edition
