Architect , DJ , entepreneur , fashion designer , artistic director – you name it , Virgil Abloh tops his league . When Nike offered him the chance to create a celebratory capsule collection for the upcoming World Cup 2018 in Russia , he saw an oppurtunity to call upon his youth memories .



“The great thing about the vocabulary and history of football is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest. When I was working on this collection, I wanted to celebrate the different variants of typography”

And that is excactly what he did , mixing Croatia’s black & white checkerboard references with the Netherlands lion Logo . All the numbers used in this collection represent a jersey Abloh himself wore during his playing days .


Nike x Off-White “Football mon amour” World Cup 2018 Collection


Of course , there would be footwear in this collection with the Flyknit Zoom Fly as a key article with Abloh explaining that :

“I wanted to communicate where a player strikes the ball. So I put dots on the boot. If you’re going to strike the ball, your foot-eye coordination is basically the only variance of chance” 

Just like what he did on the Mercurial collaboration .


Nike x Off-White Flyknit Zoom Fly “Football mon amour” World Cup 2018 Collection


 “That’s what the collection started with, these running shoes that mimic the same as your actual boot on the pitch so that you started subconsciously training all the time. Then I just applied that aesthetic from the bottom up.”



The collection is set to drop on June 14 , opening day of the World Cup 2018 in Russia .

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