Nike x NorBlack NorWhite

Style

June 12, 2025

Nike x NorBlack NorWhite celebrates Indian culture and craftsmanship through bold designs that empower women in sport and everyday life.

A Bold Celebration of Culture and Movement

Nike is teaming up with NorBlack NorWhite to launch a vibrant collection that blends performance with heritage. The capsule brings traditional Indian craftsmanship — especially the tie-dye technique bandhani — into motion-forward silhouettes designed for women navigating sport, style, and self-expression.

A Tribute to Bandhani and Indian Craft

At the heart of the collaboration lies bandhani, a centuries-old Indian dyeing method known for its intricate, dotted designs. This motif appears across apparel, footwear, and accessories, reinterpreting ancient craftsmanship for a modern, global audience.

“This collection shines a light on the rigor, dedication and ancestral knowledge that’s rooted in Indian culture,” says Mriga Kapadiya, cofounder of NorBlack NorWhite.

Performance Meets Personality

The apparel lineup features a mix of hoodies, cropped T-shirts, tanks, bras, 5-inch shorts, and 7/8-length tights — all infused with the bold energy of bandhani. A cross-body bag completes the look, pairing utility with expressive design.

Footwear options include four standout styles for women:

Every piece reflects freedom of movement and cultural pride, delivering both comfort and confidence.

Led by Indian Women in Sport

The campaign features powerful female athletes from India: wrestler Anshu Malik, sprinter Priya Mohan, and cricketers Jemimah Rodrigues and Shafali Verma. “Wearing Nike that’s laced with Indian culture is a flex. It’s bold, rooted and ours,” says Jemimah.

Looking Forward: Global Craft, Local Heart

This partnership amplifies NorBlack NorWhite’s mission to celebrate Indian artistry — now on a global platform with Nike. As cofounder Amrit Kumar puts it, “We want women to feel cool, collected, and ready to take on challenges through color and pattern.”