Over the past 50 years, Nike has been a champion for athletes and sport and will remain true to that. Nike’s 50th anniversary isn’t about looking back — it’s about looking to the past for inspiration as the brand expands sport for a new generation.
Timed with its 50th anniversary, Nike presents its latest global brand anthem, “Seen It All,” celebrating the strength of Nike’s past and the promise of its future.
The film is directed by Spike Lee, who remixes his iconic role as Mars Blackmon. The film begins with Mars passionately commenting on the epic sports moments and iconic athletes of the past 50 years, then turning to a young, confident protagonist named Zimmie who conveys the raw optimism, pure energy and unlimited potential that can be found in the next 50 years of sport. The spot includes footage featuring more than 40 legendary athletes like Giannis Antetokounmpo, Kobe Bryant, Luka Dončić, Kevin Durant, LeBron James, Michael Jordan, Colin Kaepernick, Naomi Osaka, Cristiano Ronaldo, Serena Williams and more.
