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New Balance Reinvents ABZORB Technology

New Balance Reinvents ABZORB Technology, Sneakerize.gr New Balance Reinvents ABZORB Technology, Sneakerize.gr

New Balance reinvents ABZORB with two new silhouettes—the ABZORB 2010 and ABZORB 2000—blending comfort, heritage, and innovation.

A New Era for ABZORB Cushioning

New Balance reinvents ABZORB with the debut of the ABZORB 2010 and ABZORB 2000, ushering in a new generation of lifestyle sneakers rooted in performance design. Originally introduced in 1993, ABZORB cushioning became a defining feature of New Balance’s running and lifestyle offerings. Now, that legacy evolves with bold design language and enhanced comfort.

ABZORB 2010: Classic Meets Innovation

The ABZORB 2010 introduces a futuristic take on familiar New Balance design language. Its standout segmented midsole features expanded ABZORB proportions, forming a bold base for the sneaker’s visual identity. Up top, a diamond-knit mesh upper is layered with nubuck and synthetic overlays, delivering depth and durability.

Details like the TPU Stability Web shank, reflective accents, and sculpted tooling highlight New Balance’s commitment to modern performance aesthetics. This model strikes a unique balance between archival cues and forward-facing style.

Key Details:

ABZORB 2010

  • Diamond-knit mesh upper
  • Nubuck and synthetic overlays
  • ABZORB midsole with ABZORB SBS cushioning
  • Translucent TPU Stability Web
  • Sculpted details, reflective hits, molded ‘N’

ABZORB 2000: Where Tech Meets Minimalism

First unveiled during Milan Design Week, the ABZORB 2000 leans into digital-era innovation. Developed using 3D tools, it features a sculpted ABZORB sole unit that integrates ABZORB SBS pods for advanced comfort. The result is a silhouette that feels highly engineered and progressive.

A minimal mesh upper with printed overlays gives it a futuristic profile, while a Stability Web shank offers structure and support. Design Manager Charlotte Lee explains: “We wanted to amplify those iconic design cues, like the ABZORB SBS gel cushioning, but rework them through a contemporary lens. It’s that tension between the past and the present that really drives our design philosophy.

Key Details:

ABZORB 2000

  • Mesh upper with printed overlays
  • Printed ‘N’ branding
  • Full-length ABZORB + ABZORB SBS pods
  • Segmental sole with Stability Web
  • Reflective accents and 3D-sculpted midsole

Release Information

  • The ABZORB 2010 launches on May 7, 2025, for $160 USD at NewBalance.com and global retailers.
  • The ABZORB 2000 follows on June 12, 2025, priced at $170 USD.

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