How .SWOOSH and EA SPORTS are transforming the virtual sports experience
Nike Virtual Studios and EA SPORTS have joined forces to create a new partnership that will enhance and personalize the virtual sports experience for fans around the world. This collaboration combines the expertise and influence of two of the leading brands in sport and entertainment. Additionally, it will offer new ways for members of .SWOOSH, Nike’s new digital community experience, and EA SPORTS fans to showcase their individual style through play.
Exploring New Immersive Experiences
Nike’s new partnership with EA SPORTS will explore new immersive experiences. This will enable new levels of customization within the EA SPORTS ecosystem. EA SPORTS and Nike intend to make some of the .SWOOSH virtual creations available in upcoing titles. For this reason, they will give members and players unique new opportunities for self-expression and creativity through sport and style.
Sharing a Vision for Innovation and Creativity
“We are excited to partner with EA SPORTS. We both share the same vision for innovation, creativity, and excellence,” said Ron Faris, GM of Nike Virtual Studios. “This partnership will allow us to create some amazing new experiences for our .SWOOSH community as well as the huge EA SPORTS fan base.”
“Our goal at EA SPORTS is to lead the next evolution in sports fandom. This new collaboration with our long-term partners at Nike aligns perfectly with that vision,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete, and share their passion for sport.”
Joining the .SWOOSH Community
More details on the integration of the .SWOOSH community with future EA SPORTS experiences will be announced soon.
.SWOOSH is currently in a closed beta to ensure a fair and safe platform. However, you can sign up to become a .SWOOSH member at welcome.swoosh.nike. Additionally, if you want to keep up to date follow the dotSwoosh blog on Medium and @dotSWOOSH on Twitter or Instagram.
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How .SWOOSH and EA SPORTS are transforming the virtual sports experience
