Amelia Gray Joins Puma for Latest Mostro Campaign

Sneakers

June 4, 2025

Amelia Gray Joins Puma for Latest Mostro Campaign, Sneakerize.gr

Amelia Gray Joins Puma in a campaign that brings bold energy and visual attitude to the iconic Mostro silhouette.

Mostro Energy Unleashed After Dark

PUMA boldly revives its iconic Mostro silhouette with a striking new campaign featuring Amelia Gray. Known for her fearless fashion sense, Gray serves as the perfect embodiment of the Mostro’s unconventional spirit. Her involvement in the campaign highlights the silhouette’s rebellious design. Furthermore, it emphasizes its evolving cultural significance. This collaboration showcases how PUMA continues to push boundaries in fashion.

Set in a moody, nighttime atmosphere, the visuals capture moments of intimacy, curiosity, and high-voltage attitude. Gray ventures into the city after dark, embodying the spirit of exploration. Meanwhile, the campaign reflects the Mostro’s energy—fluid, daring, and always a step ahead. This synergy between Gray’s journey and the car’s dynamics creates a compelling narrative that draws viewers in. Each shot immerses the audience deeper into the vibrant pulse of the city, enhancing the overall experience.

Disruptive Design Meets Fearless Fashion

“I love that the Mostro is comfy, cool, and just really easy to wear. It looks great with everything and instantly pulls the whole look together. It has that perfect mix of retro and modern that makes any outfit feel more elevated,” says Amelia Gray.

PUMA launched the Mostro in 1999, naming it after the Italian word for “monster.” This shoe stands out with its unique design. It combines elements from 1960s track spikes and 1980s surf shoes. As a result, the Mostro features a sleek, low-profile silhouette, a spiked sole, and a signature strap closure. Its hybrid style and bold aesthetic attract attention and continue to resonate with diverse generations and subcultures. Overall, the Mostro remains a timeless favorite in the world of footwear.

First Drop: “Pelé Yellow” Mostro

The campaign kicks off with the release of the “Pelé Yellow” Mostro, launching on June 5, 2025. This first drop will be available at PUMA.com, PUMA flagship stores, and select retailers worldwide. More editions and colorways are set to follow later in the year, keeping the Mostro’s momentum alive.