The Air Jordan 40 pushes Jordan Brand into a bold new era, built for the next generation of greatness.
The AJ40 marks a defining moment for Jordan Brand—bridging four decades of basketball heritage with next-gen performance. Designed to power today’s top athletes, it reimagines the game shoe with unmatched innovation, staying true to the legacy of the Jumpman while boldly stepping into the future.
Built for the Modern Game
The Air Jordan 40 is the first in NIKE, Inc. history to pair full-length ZoomX foam with a full-length Zoom Strobel unit, delivering explosive energy return and responsiveness. ZoomX—Nike’s lightest, softest, and most responsive foam—delivers 85% energy return. Combined with the Zoom Strobel, it offers a spring-loaded ride, primed for fast cuts, hard stops, and vertical leaps.
This dual cushioning setup makes the AJ40 the most technically advanced Jordan ever—a milestone Jason Mayden, Jordan Brand’s Chief Design Officer, calls “the definitive performance basketball shoe on the market.”
Heritage Meets Progress
Beyond tech, the AJ40 honors its roots. The shoe’s upper nods to iconic past Jordans, while the outsole design and logo lean into 40-degree angles, referencing both the model’s number and the geometry behind precision movement. Webbing across the upper hints at MJ’s six championship rings while offering 360-degree containment and elite support.
The result? A silhouette that’s equally at home in highlight reels and style edits. “This shoe helps you get buckets and look good while doing it,” adds Mayden.
Paolo Banchero Approved
Jordan Brand athlete Paolo Banchero is already eyeing the AJ40 for the upcoming season: “It’s truly a shoe built for today’s style of basketball… That attention to performance will take my game to the next level.”
What’s Next for the AJ40
The Air Jordan 40 will release in nine unique colorways over the next year, each featuring elevated materials and bold visual identities. Its debut is set for July 12 via jordan.com and select global retailers.
The Air Jordan 40 is more than a shoe—it’s the future of flight.
Key Details:
- Model: Air Jordan 40
- Tech: Full-length ZoomX + Zoom Strobel
- Debut Release Date: July 12
- Availability: jordan.com and select retailers
- Colorways: Nine styles dropping throughout the year
- Athlete Quote: Paolo Banchero on performance and legacy
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