adidas x Y-3 Fall/Winter 2025 Campaign by Daido Moriyama

The adidas x Y-3 Fall/Winter 2025 campaign, captured through the lens of Daido Moriyama, turns Tokyo’s raw architecture into a stage for identity, rebellion, and timeless design.

Moriyama’s Raw Perspective

For its latest chapter, Y-3 once again turns to Daido Moriyama, whose grain-rich, high-contrast style defines Japanese street photography. His imagery for the Fall/Winter 2025 campaign steps away from commercial polish and leans into raw textures, motion, and shadow. Models move through Tokyo’s architectural skeletons, blurring the line between fashion documentation and pure art.

Footwear Icons in a New Light

At the core of the campaign are striking sneakers. The futuristic Y-3 GENDO TRAIL and the sleek Y-3 TOKYO silhouette sit alongside reinterpretations of classics such as the Y-3 STAN SMITH and the rugged Y-3 GSG9 BOOT. Each pair is showcased against Moriyama’s signature monochrome style, allowing design and architecture to echo each other.

Apparel That Distorts the Familiar

The apparel selection introduces sculptural elements, most notably garments with wired appendages that twist and reconfigure the Three Stripes motif. These features transform wearers into moving canvases, reflecting Yohji Yamamoto’s philosophy of rebellion and perpetual edge. The collection was first revealed in Paris, but Moriyama’s Tokyo lens gives it new layers of intensity.

Identity, Rebellion, Timelessness

This campaign reaffirms Y-3’s ethos: not just merging sportswear and style, but challenging their boundaries. Through Moriyama’s perspective, adidas x Y-3 Fall/Winter 2025 becomes more than a seasonal drop—it becomes a meditation on thresholds, where identity and art collide with design and rebellion.

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