The adidas x Mercedes Silver Arrows collection honors 70 years since the W196’s championship win, merging F1 heritage with modern fanwear.
Celebrating Silverstone with Style and Heritage
As the Formula 1 calendar moves to Silverstone, adidas and the Mercedes-AMG PETRONAS F1 Team have joined forces. Together, they are launching the Silver Arrows collection. This fanwear range celebrates the rich legacy of one of motorsport’s most iconic machines: the Mercedes-Benz W196. Fans can look forward to unique designs that pay homage to this legendary vehicle. With this collection, adidas and Mercedes-AMG PETRONAS F1 Team aim to honor their shared passion for racing and history.
To celebrate the 70th anniversary of the car’s championship-winning season, the collection showcases shades of grey and silver. These colors draw inspiration from the car’s sleek design and reflective finish. This collection goes beyond being a simple tribute; it actively blends the rich legacy of motorsport with stylish streetwear. As a result, fans can proudly display their support at the racetrack and in the city.
Details Rooted in Grand Prix Legacy
This capsule features silver chalice detailing throughout, from the adidas logo treatments on hoodies and tees, to the 25-number iconography, styled to echo the W196’s front-end livery. A standout detail? The tartan lining inside the hoodie—directly referencing the seat patterns found in the original 1954 car.
The collection includes a variety of items, such as fleece jackets, sweatshirts, t-shirts, caps, shorts, and accessories. Each piece is designed to be a part of the team’s history. Moreover, these items celebrate the past while connecting it to the present. As we approach one of the most important races on the Mercedes-AMG PETRONAS calendar, this collection embodies the spirit of the team.
Looking Forward: The adidas x Mercedes-AMG PETRONAS F1 Collection Impact
“With Silverstone being such a special place for us,” said Richard Sanders, Chief Commercial Officer at the Mercedes-AMG PETRONAS F1 Team, “this collection feels deeply meaningful—especially for the fans who’ve shared in so many unforgettable moments.”
Michael Batz, GM of Motorsport at adidas, adds, “The W196 is a timeless symbol of excellence. Launching this pack at the team’s home race is about honoring that performance DNA and empowering the fans who live and breathe the legacy.”
The adidas x Mercedes Silver Arrows collection is now available. You can shop it online at adidas.com/motorsport, starting June 23. Additionally, select adidas retailers worldwide will carry the collection beginning June 25. Enjoy the unique collaboration between adidas and Mercedes!
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