adidas Originals presents Superstar in a bold new campaign, celebrating a global cast of icons who define what it means to be original.
A Living Tribute to Originals
adidas Originals presents Superstar as more than just a shoe. It’s a movement shaped by archive stories, behind-the-scenes footage, and immersive digital content. Together, these elements highlight a culture rooted in self-expression, bold style, and unapologetic originality.
Directed by visionary filmmaker Thibaut Grevet, the campaign captures the essence of the Superstar in timeless black-and-white. The “living stage” sets the tone for a story rooted in legacy and unapologetic originality.
A Star-Studded Cast of Icons
Narrated by the legendary Samuel L. Jackson, the campaign assembles a cross-generational cast of cultural leaders. From Missy Elliott and Mark Gonzales to Anthony Edwards and GloRilla, each embodies the spirit of an Original Icon. The cast also features Teezo Touchdown, JENNIE of BLACKPINK, and Gabbriette, each bringing bold, personal style to the story.
As Annie Barrett, VP of Marketing at adidas Originals, puts it: “This campaign isn’t about looking back—it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
Two Chapters, One Message
The narrative unfolds in two cinematic pieces. “Pyramids” offers a teaser that compares human achievements—like ancient monuments—to the enduring impact of the Superstar. The second chapter, “Clocks,” unites all seven icons in one powerful statement about time, legacy, and leadership.
Together, the films celebrate those who create the path, not follow it.
A Return to Cultural Classics
At the heart of the campaign is the Superstar sneaker, reintroduced in two of its most iconic colorways. With added padding in the collar and tongue, it nods to the late ’90s when artists, skaters, and musicians made it their go-to.
Alongside it stands the Firebird Tracksuit—a staple since 1967 and still a symbol of cultural flair embraced by innovators worldwide.
Looking Forward: The adidas Originals Presents Superstar Impact
Through archive stories, behind-the-scenes access, and immersive digital content, adidas Originals presents Superstar as more than a shoe—it’s a movement. One that celebrates self-expression, bold style, and originality without compromise.
Join the community and explore the full story at adidas.com/go/campaign/originals.
