adidas joins Formula 1 by partnering with the Mercedes-AMG PETRONAS F1 Team. This multi-year collaboration unites two global icons in the rapidly growing world of Formula 1®. With a focus on performance, innovation, and style, adidas embarks on an exciting new chapter in its history.
A Partnership Built on Excellence
Adidas brings 75 years of experience working with top athletes to support Mercedes-AMG PETRONAS F1. The collaboration aims to deliver exceptional teamwear and fanwear while redefining standards in motorsport apparel. Together, they strive to achieve success both on the track and in the world of streetwear.
Exciting Products for the 2025 Season
In February 2025, Adidas will launch the first Mercedes-AMG PETRONAS F1 Team range. This collection will include apparel, footwear, and accessories designed for drivers, mechanics, engineers, and fans. To keep the excitement alive, adidas plans several limited edition drops throughout the year.
Each product will prioritize performance and meet the specific needs of team members. Additionally, the collection will reflect a seamless blend of style and functionality. Fans can also enjoy exclusive designs that highlight their passion for the sport.
Leaders Share Their Vision
Bjørn Gulden, CEO of adidas, expressed his enthusiasm about entering Formula 1®. “Formula 1 has gained immense popularity, influencing both sports and street culture. We are proud to introduce the Three Stripes into F1 and support Mercedes-AMG PETRONAS both on and off the track,” he said.
Toto Wolff, Team Principal, emphasized the collaboration’s significance. He noted that this partnership redefines teamwear and fanwear, blending style with peak performance. Similarly, Richard Sanders, Chief Commercial Officer, highlighted their shared values of innovation and cultural impact. “We aim to engage loyal fans and attract new audiences to our sport and team,” Sanders added.
The adidas x Mercedes-AMG PETRONAS F1 Team range will soon be available on adidas.com/motorsport, mercedesamgf1.com, and at Adidas retail partners worldwide.
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adidas joins Formula 1
