Adidas Extends YEEZY Inventory Release in August: A Commitment to Combat Discrimination and Hate
In a compelling move echoing their dedication to combating discrimination and hate, adidas has announced a second wave of YEEZY inventory releases slated for August. This strategic drop will introduce a selection of existing YEEZY products, staggered across the month, on a global scale. As part of their ongoing commitment, adidas is resolute in donating a significant portion of proceeds to chosen organizations that actively combat various forms of discrimination, including but not limited to racism and antisemitism.
A Nod to the Past: Iconic YEEZY Designs on the Horizon
Following in the footsteps of their successful May 2023 release, the upcoming YEEZY launch revisits designs that took root in 2022. Sneaker enthusiasts can look forward to securing the coveted YEEZY BOOST 350 V2, the timeless YEEZY 500 and 700 models, as well as the ultra-comfy YEEZY SLIDE and the innovative FOAM RNR.
Accessible Across Platforms: Where to Find the YEEZY Release
Adidas aficionados can rest easy knowing that securing their favorite YEEZY kicks is a breeze. The products will be up for grabs through various adidas digital platforms, including the ever-popular CONFIRMED app, the adidas app, and the official adidas website. Inclusivity takes center stage, as select adidas wholesale partners will also join the ranks, offering the release exclusively through their own digital platforms. Mark your calendars for August 2nd, which kicks off the release, with subsequent drops designed to both meet demand and ensure a fair, premium experience for all consumers. However, it’s important to note that the timing and availability of the release will vary depending on the geographical location.
Continued Collaboration for a Brighter Future
Adidas isn’t just about sneakers; they’re about making a difference. In tandem with the YEEZY release, adidas remains committed to supporting partner organizations in their fight against discrimination and hate. The Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change are among the recipients of adidas’ ongoing support. Furthermore, a powerful partnership with Robert Kraft’s Foundation to Combat Antisemitism (FCAS) is set to make an indelible mark in the battle against all forms of hate.
Wearing Unity: The Blue Square Pins Initiative
For those in North America, adidas is set to create a visual testament of unity. Selected products sold directly by adidas will come adorned with blue square pins. The pins are established as a symbol by FCAS through their #StandUpToJewishHate campaign. As a result, this universal emblem stands as a testament of solidarity and unity in the fight against antisemitism and all forms of hate. Additionally, if you want to show support grab your own blue square pin, head over to FCAS’s official website.
A Thoughtful Journey: The Path to this Release
Adidas has embarked on a thoughtful and inclusive journey since parting ways with the YEEZY partnership in October. The process involved extensive consultations and engagement with a diverse array of voices, including employees, communities, organizations, and consumers. This collaborative approach has paved the way for responsible and impactful utilization of the existing YEEZY inventory.
Empowering Change Through Sport
Adidas extends an open invitation to organizations worldwide that are eager to contribute to the fight against discrimination and hate through the powerful medium of sports. Therefore interested parties can register their ideas and proposals by reaching out to changinglivesthroughsport@adidas.com.
As the month of August unfolds, the YEEZY release serves not only as an opportunity for sneaker enthusiasts to elevate their style but also as a collective effort to propel positive change in the world. With adidas at the forefront, the fight against discrimination and hate becomes an active, tangible pursuit, one pair of sneakers at a time. For more details and updates, visit adidas.com and be part of this transformative journey.
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Adidas Extends YEEZY Inventory Release in August: A Commitment to Combat Discrimination and Hate
