A Unique Collaboration: PUMA x LAAMS Suede
PUMA has joined forces with the creative outpost LAAMS to launch an extraordinary version of the iconic PUMA Suede. This collaboration celebrates the spirit of DIY and creativity, urging artists and sneaker enthusiasts to express their unique styles. The PUMA x LAAMS Suede, dubbed the “Blank Canvas,” is not just a shoe. It’s an invitation to transform a classic sneaker into a personal work of art.
A Canvas for Creativity
The standout feature of the Suede LAAMS ‘Blank Canvas’ is its innovative design. In detail, the sneaker boasts a double-layered upper, with a removable canvas top that reveals a vibrant green suede underneath. This design element encourages wearers to “Wear them into the ground”. As a result, this process allows natural wear and tear to reveal the hidden layer, creating a distinctive look over time. Each pair of sneakers comes with fuzzy laces, silver lace jewels reading “PUMA” and “LAAMS”. Furthermore, the outsole features a detailed map of Manhattan’s Lower East Side, adding unique and personal touches to the design.
More Than Just a Sneaker
Accompanying the PUMA x LAAMS Suede is a printed tote bag and a special watercolor paper box. This packaging is designed to be an extension of the DIY experience, offering another medium for creative expression. Customers are invited to customize their boxes and submit their artwork for a chance to be featured in a commemorative zine or an in-store display at LAAMS. This collaboration goes beyond fashion, merging sneaker culture with the art world in an innovative and interactive way.
In-Store Customization Experience
The release of the PUMA x LAAMS Suede on August 3, 2024, will be marked by a special event at the LAAMS store. The store will transform into a customization studio, offering purchasers the opportunity to work alongside a talented group of artists. Creative techniques such as watercolor painting, airbrushing, distressing, custom stamping, and sashiko stitching will be available to help buyers personalize their sneakers. Notable artists like Loso (@loso.wav), Taira Rice (@taira_el_tigre), and Rossana Romero (@rossanaromero_) will be on hand to guide the customization process, making each pair of Suedes a unique piece of wearable art.
The PUMA x LAAMS Suede is more than just footwear; it’s a platform for creativity and self-expression. This collaboration is a celebration of individuality, inviting everyone to explore their artistic side and make a mark on an iconic sneaker.
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A Unique Collaboration: PUMA x LAAMS Suede
