adidas Originals SUPERSTAR: The Original Icon Returns for Spring 2026, led by Samuel L. Jackson and a cross-generational cast redefining culture across sport, music and fashion.
What To Know
- The new adidas Originals Superstar campaign is led by Samuel L. Jackson.
- Cultural icons including JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, Olivia Dean, James Harden and Tyshawn Jones headline the project.
- The cinematic concept unfolds inside “Hotel Superstar,” directed by Thibaut Grevet.
- The Spring 2026 collection refreshes classic black-and-white with bold red accents.
- Apparel spans relaxed tracksuits, denim, jacquard jerseys, faux leather and crochet track tops.
A Cinematic Return Led by Samuel L. Jackson
Created for basketball and embraced by the pioneers of streetwear, the Superstar remains one of adidas Originals’ most enduring silhouettes. This season, Samuel L. Jackson reprises his role as narrator and central figure. However, this is not simply a comeback. It is a symbolic search.
Moving through a surreal hotel where time does not exist, Jackson encounters a new generation of cultural leaders. Each one wears the Superstar. The concept is deliberate: true icons are not constrained by time. Instead, they define it.
A Cross-Generational Cast Defining Culture
The campaign connects multiple disciplines. Global music force JENNIE appears alongside style icon Kendall Jenner. Football prodigy Lamine Yamal shares space with musical innovator Baby Keem. NBA superstar James Harden, skateboarding leader Tyshawn Jones and rising pop voice Olivia Dean complete the lineup.
Together, they reinforce the Superstar’s position at the intersection of sport, music, fashion and street culture.
Inside Hotel Superstar: A Surreal Campaign World
Directed by Thibaut Grevet, the campaign unfolds inside the cinematic universe of “Hotel Superstar.” Long corridors and unexpected rooms reveal distinct creative environments. Each space reflects the individuality of the icon within it.
The visual narrative pushes beyond realism. At the same time, it remains grounded in the Superstar’s DNA. This balance between surreal storytelling and heritage authenticity defines the campaign’s tone.
Spring 2026 Apparel: Refining the Original Icon
For Spring 2026, adidas Originals reimagines the Superstar aesthetic through subtle material and tonal updates. The classic black-and-white base remains central. However, bold red accents introduce energy and contrast.
In menswear, looser-fit tracksuits feature red, black and white color blocking with the signature 3-Stripes. Tyshawn denim shorts signal an increased focus on denim this year. Neutral tees and jacquard jerseys complete the lineup.
Meanwhile, the women’s range evolves the track jacket concept. The Superstar Tracktop appears in structured silhouettes, sleek faux leather and even crochet executions. As a result, sport codes merge with tailored styling, blurring the line between athletic heritage and contemporary street fashion.
Global Rollout and Cultural Impact
Rolling out globally, the campaign is supported by coordinated activations, immersive in-person experiences and integrated brand content. More importantly, it reinforces a simple idea: the Superstar does not follow trends. It shapes them.
With adidas Originals SUPERSTAR, the brand confirms that true icons never fade. They evolve, adapt and continue to lead culture forward.
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