The PUMA Speedcat Las Vegas celebration honors the sneaker's motorsport legacy with a bold campaign and exciting new colorways.
The PUMA Speedcat is back, making waves in Las Vegas. Combining motorsport heritage with modern style, PUMA celebrated this iconic sneaker in a grand event during the F1 Grand Prix. The vibrant Vegas Strip became the perfect backdrop for the Speedcat’s revival, blending nostalgia with a fresh, bold campaign.
A Star-Studded Celebration
The event immersed attendees in the Speedcat’s journey, showcasing archival designs and collaborations. Guests had the chance to customize their own Speedcat sneakers while exploring the sneaker’s motorsport-inspired legacy. A standout feature was a recreated motel room from the campaign, offering the ultimate photo opportunity.
Notable guests included Emily Ratajkowski, Xavi Simons, Avani Gregg, and Danielle Guizio. The night ended on a high note with Paris Hilton’s electrifying DJ set under the glowing Vegas lights, creating a fitting conclusion to the celebration.
New Speedcat Colorways
The Speedcat returns in classic Red and Black alongside a new Pink Blush version. These sneakers will be available in North America starting November 26, 2024, and globally on December 5, 2024. Fans can purchase them on PUMA.com, at flagship stores, and through select retailers.
A New Flagship Store for PUMA
Earlier that day, PUMA celebrated the opening of its Las Vegas flagship store. The ceremonial ribbon cutting featured PUMA athletes Rickie Fowler and Xavi Simons. This location, PUMA’s second North American flagship, offers cutting-edge technology and lifestyle collections, providing visitors with a unique shopping experience.
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PUMA Heats Up Las Vegas with Speedcat Revival
