PUMA Celebrates Italian Craftsmanship with Made-in-Italy Collection
PUMA’s latest footwear collection honors Italian craftsmanship, showcasing the faces and communities that shape “il bel paese,” the beautiful country. This collection spans tennis, basketball, and running classics, all crafted with premium materials and unparalleled attention to detail. Inspired by Italy’s renowned fashion legacy, the collection includes five classic PUMA silhouettes remade with elevated executions.
Timeless Designs Meet Italian Quality
Split across three chapters, PUMA’s made-in-Italy collection fuses German designs with Italian quality. The collection features the GV Special, Indoor, Suede, Clyde, and Easy Rider. Each shoe reflects Italy’s celebrated design and quality, paying homage to its rich cultural and fashion heritage. The combination of PUMA’s iconic styles and Italian craftsmanship creates a range that is both timeless and modern.
A Journey Through Napoli
The premium footwear range is beautifully depicted throughout the sidewalks and piazzas of Napoli. Here, generations of Italian locals relax and play, showcasing the collection in their own unique ways. The vibrant street scenes and the charm of Napoli provide the perfect backdrop for these classic sneakers, emphasizing the collection’s blend of tradition and contemporary style.
Launch Dates to Remember
The made-in-Italy collection launches on July 27 with the GV Special, Suede, and Clyde in striking ‘Intense Red’ and ‘Opal Blue’ colorways. Drop two continues on August 3 with the Easy Rider and Indoor. Finally, drop three concludes the made-in-Italy pack on October 19 with the GV Special and Clyde. PUMA enthusiasts worldwide can look forward to these releases, as each drop brings a fresh perspective on these classic designs.
PUMA’s made-in-Italy footwear collection will be available at selected retailers worldwide, offering a unique blend of German precision and Italian artistry. This celebration of Italian craftsmanship not only highlights the exceptional quality of these sneakers but also the rich cultural tapestry of Italy.
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PUMA Celebrates Italian Craftsmanship with Made-in-Italy Collection
