Prada and adidas unveil the first release of their partnership
A partnership to begin a partnership. The first release – Prada for adidas Limited Edition – is an homage to adidas, championing an emblematic adidas Originals shoe. The Superstar sneaker originally launched in 1969 and is still a lynchpin of adidas Originals style. It also introduces a new bag silhouette, the Prada Bowling bag for adidas, which echoes the Prada Bowling bag as well as the adidas gym bag. In and of itself referencing the world of sports. A style that serves to illustrate the shared narratives and intersecting heritages of Prada and adidas.
The Inspiration
The Prada Superstar and the Prada Bowling bag for adidas are proposed together. Every piece is Made in Italy by Prada. Indicating the superlative quality synonymous with the brand and its inimitable expertise in accessories and 106-year history as a luxury leather goods house. A partnership about manufacturing, a salute to the 50 years of the Superstar. An impeccable style icon having crossed boundaries and challenged definitions through five decades.
This pair of styles – each with a fundamental duality at their core – has evolved from their sports and subcultural roots into modern luxury. Clean simplicity and timeless lines are constants. Furthermore, the Superstar sneakers use Prada’s full-grain leather for the upper with the signature adidas Originals rubber shell toe. Finished with a herringbone-pattern rubber cupsole, serrated triple-stripe and a Trefoil logo-pint on the heel, alongside the Prada logotype. Additionally, the creators used superior calf leather with a sports nylon strap for The Prada Bowling bag. The chassis of the bag bears the twinned logos of Prada and adidas Originals. The collaboration offers both products in optic white with black detailing. Sharp, simple, immediately recognisable, outlining the genesis of Prada for adidas.
Prada for adidas Limited Edition – an homage to timeless classics that transcend generations – will offer exclusive limited editions of 700 pieces, both footwear, and accessories numbered with a unique serial.
The duo retails online through adidas.com and prada.com, and at selected Prada stores worldwide from December 4, 2019.
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