At this year’s Nike ComplexCon Sneaker Showcase, Nike takes center stage with a lineup that blends cutting-edge design, exclusive releases, and creative collaborations. This immersive experience highlights the brand’s dedication to pushing sneaker culture forward.
Nike is doing more than just attending this year’s ComplexCon—it’s taking center stage. Set in Las Vegas, Nike displays its strong influence on sneaker culture and storytelling with an immersive setup. This festival, which brings Complex to life, unites fans and creators in an exciting space focused on the future of innovation, sport, and sneaker design.
Exploring a New Era of Nike Air
At ComplexCon, Nike is reinventing its Air technology with the debut of the Air Max 1000. This innovative design is a new take on the Air Max 1, crafted with Zellerfeld’s 3D printing. Through the Air Max 1000 Experience, attendees can see the origins and future of Air technology. They’ll view original prototypes and learn about Frank Rudy’s pioneering work on the Nike Air unit. Plus, a few lucky fans can win the Air Max 1000, available only at ComplexCon.
John Hoke, Nike’s Chief Innovation Officer, says the Air Max 1000 blends “control, precision, and expression,” pushing both sport and design to new limits.
Cactus Colosseum: Where Soccer, Sneakers, and Travis Scott Meet
Nike has teamed up with Travis Scott to create the Cactus Colosseum, a vibrant space celebrating Scott’s Nike Zoom Field Jaxx. Here, fans will see Scott’s top Nike collaborations in a trophy case, make custom soccer kits with Nike’s Blue Ribbon Studios, and browse exclusive merchandise. The space also includes soccer challenges and scrimmages, making it an energetic hub for sports and sneaker fans.
Lil Yachty and the Nike Us Force 1 Make Waves
Also at ComplexCon, Lil Yachty and his Concrete Boys crew bring energy with the launch of the Nike Us Force 1. Fans are invited to break concrete bricks to win prizes, exclusive merchandise, and pairs of the soon-to-release Us Force 1. This interactive event gives fans a bold first look at Yachty’s collaboration with Nike.
Kids Of Immigrants and Stash Introduce Unique Styles
In partnership with Kids Of Immigrants, Nike is debuting the Air Max SNDR. This sneaker, inspired by global connections, features a purple gradient colorway and TPU-caged upper. Visitors to the Together Gallery can explore the design journey behind this unique style.
Lastly, Nike has teamed up with graffiti artist Stash to introduce reimagined Air Force 1 and Air Max 95 styles, both set to release later this year. These projects underscore Nike’s commitment to creativity and collaboration in sneaker design.
For more updates from ComplexCon, check out the event’s website. Nike’s presence is a testament to its role in shaping sneaker culture and innovation in powerful, memorable ways.
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Nike ComplexCon Sneaker Showcase: Innovation and Culture
