Lionel Messi and Antonela Roccuzzo debut the all-new adidas Essentials collection, blending comfort, style, and the essence of family.
Lionel Messi & Antonela Roccuzzo Unveil adidas Essentials
The adidas Essentials collection brings together premium fabrics and a modern minimalist design, embodying the comfort and love of family. This campaign marks a special moment as Lionel Messi, global soccer icon, and Antonela Roccuzzo, entrepreneur and philanthropist, collaborate for their first-ever campaign together with adidas.
Launching on December 3, 2024, this collection is built for all generations. It features a range of wardrobe staples, from tailored sweats to oversized fits, all crafted with soft-touch fabrics for ultimate comfort.
Comfort-First Designs for Everyday Life
The adidas Essentials range highlights functionality and versatility. Designed with cotton-rich fabrics, the collection offers timeless pieces that fit seamlessly into your daily wardrobe. Key styles include:
- Boxy silhouettes and tailored cuts for a mix-and-match appeal.
- Cropped tees, high-rise leggings, and versatile shorts for every occasion.
- Functional features like intuitive kangaroo pockets and clean-lined hoods.
This line is perfect for staying stylish while relaxing at home, running errands, or enjoying family time.
A Family Affair with adidas
For Antonela Roccuzzo, this campaign represents more than just style.
“I am really excited to be fronting adidas Sportswear’s new campaign and it feels really special that I am joining the same adidas family that has played such a large role in Leo’s career, and our own family’s life, for so many years. Family is so important to me, so it feels right to kick off our partnership by celebrating this concept and feeling through the adidas Essentials collection. Sport inspired looks are something that I have grown to love over the years, particularly for my day to day – like when I attend matches to support Leo or my boys, or travelling and running work errands. It’s great that I can add these comfort-first fits into the mix.” she shared.
Meanwhile, Messi reflected on the emotional connection:
“Whilst I have been a part of the adidas family for so many years and created so many unforgettable memories, fronting my first ever campaign with the brand alongside Antonela feels extra special – especially as it is one that is rooted in celebrating the love and comfort of family. I have grown up with Antonela, and I have also grown up with adidas, so it is incredible that these two parts of my life can now come together. Over the years, my style has definitely evolved and since joining Inter Miami I have started to enjoy wearing brighter, bolder colours, which the adidas Essentials collection certainly embraces. I am always a comfort-first type of person, as I am mostly training or with my family, and I love that I can mix and match the hero pieces from the collection in a way that works for me yet still look sharp no matter where life takes me.”
Available Now: adidas Essentials Collection
From sweatshirts to tees, this collection offers sizes for both adults and kids, making it a go-to for family wardrobes. Find the adidas Essentials collection starting December 3, 2024, in stores, on adidas.com, or via the adidas app.
Celebrate the bond of family and redefine comfort with this versatile, stylish range.
Follow Sneakerize.gr On Instagram
Like Sneakerize.gr On Facebook
Follow Sneakerize.gr On Twitter
