GANNI and New Balance Join Forces Again: Unveiling the SS24 Collaboration
The Danish affordable luxury brand, GANNI, and iconic sportswear label New Balance have once again converged their creative energies to unveil their second collaboration on the dazzling stage of Copenhagen Fashion Week SS24.
A Spectacle of Style: GANNI x New Balance Collaboration
The much-anticipated second collaboration between GANNI and New Balance took center stage during the Copenhagen Fashion Week SS24 runway show on August 10th. This dynamic partnership breathed new life into the timeless New Balance 1906R and RC30 sneakers. The result is three distinct styles that embody the spirit of both brands. This limited-run collection captures the essence of high fashion and athletic prowess, fusing them into a compelling blend of street-style flair.
Fashion Meets Celebration: The Closing Party
To commemorate this creative endeavor, GANNI and New Balance came together to host a remarkable fashion week closing party at Apollo Bar. The celebration brought together a myriad of GANNI’s associates, including notable figures like Adidadi and Are We On Air Arman Naféei. The gathering infused music, camaraderie, and an electrifying atmosphere, epitomizing the essence of the collaboration.
Shared Values and Boundary-Pushing Creativity
The GANNI and New Balance collaboration underscores a shared commitment to creativity, responsibility, and daring innovation. Building upon the success of their initial joint venture, this new collection promises to capture the distinct identities of both brands while introducing refreshing designs that resonate with trendsetting individuals who prioritize style and substance.
Words from the Creative Minds
Ditte Reffstrup, Creative Director of GANNI, shared her excitement, stating, “We are so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this. There is such a creative synergy between us and a lot of mutual respect for what we both bring to the table. Collaboration is such a source of energy for me, I love working with people and finding new creative heights together. I can’t wait to go dancing in these!”
Lauren Fitzsimmons, Marketing Manager, EMEA at New Balance, echoed this sentiment: “At New Balance, our teams couldn’t be more excited to be working on another project with GANNI. Our brands share an organic connection and a vision of fearless creativity. Our second collaboration has a similar boldness to our first but tells a completely new story. We can’t wait for consumers to get a taste of this next iteration!”
A Playful Vision: Illustrated by Suerynn Lee
Brooklyn-based and New York Times cartoonist Suerynn Lee has brought the energy of this campaign to life. Lee’s illustrations depict playful scenarios, featuring appearances from GANNI’s Creative Director Ditte Reffstrup and New Balance ambassador Coco Gauff. This artistic rendition reimagines classics and adds a whimsical touch to everyday athletics, capturing the spirit of the collaboration.
A Glimpse into the Collection
The collection introduces the iconic GANNI x New Balance NB 1906R in Egret and Blazing Yellow colorways. Both styles invoke a nostalgic feel of 2000s running styles. The exclusive RC30 Trackster gets a makeover in bumblebee black and yellow, showcasing a classic ripple sole. These distinct designs invite wearers to sprint into the future, combining style and speed.
Global Launch Dates and Locations
GANNI exclusive launch date:
- On August 16th, the 1906 colorways will launch worldwide, and RC30 (exclusive) will launch in EMEA and the US.
- On August 25th, the exclusive RC30 will launch in China.
New Balance global launch date:
- On August 18th, the 1906 colorways will launch globally on NewBalance.com and at select New Balance stores.
The suggested retail pricing for the GANNI x New Balance collaboration will be 180 EUR for the NB 1906R and 130 EUR for the RC30. These prices reflect the fusion of high-fashion aesthetics and athletic performance, inviting sneaker enthusiasts to step into a realm of style and innovation.
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GANNI and New Balance Join Forces Again: Unveiling the SS24 Collaboration
