Adidas Teams Up with Marvel Studios’ “Deadpool & Wolverine”
adidas has unveiled an exclusive collection to celebrate the theatrical release of Marvel Studios’ “Deadpool & Wolverine”. The collaboration features a mix of adidas Originals and performance footwear and apparel inspired by the third film in the iconic franchise, starring Ryan Reynolds and Hugh Jackman. This unique collection marks the first time adidas has introduced Deadpool-inspired products, showcasing a creative blend of style and function.
Innovative Designs and Iconic Characters
The collection includes themed Rivalry Low shoes, an adizero Electric cleat, and graphic tees. adidas has also incorporated an adidas Originals silhouette worn in the film, set to be unveiled on July 26. The designs embody the unmistakable color blocking and distinct details of Deadpool and Wolverine’s iconic characters. Fans will appreciate the tongue-in-cheek jokes on sock liners, censored language characters, and storage pouches on the Deadpool-inspired shoes, nodding to the character’s excessive costume pouches. The Wolverine-inspired Rivalry Low pays homage to the classic yellow superhero suit, making its debut in the film.
An Exciting Collaborative Journey
Shane Jochum, senior director NAM strategic partnerships at Adidas, expressed enthusiasm about the collaboration. He stated “Bringing together these iconic franchises with Marvel Studios’ ‘Deadpool & Wolverine’ has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films”. This collaboration builds on adidas’ ongoing partnership with Marvel. Notable collections and costumes for films like “Black Panther: Wakanda Forever.”
Get Your Hands on the Collection
The adidas | Marvel Studios’ Deadpool & Wolverine collection will be available in select markets from August 1 through the adidas app, online, in stores, and at selected retailers. For more information, visit adidas.com/us/marvel or follow @adidas on TikTok and @adidasFBallUS on X and Instagram to join the conversation.
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Adidas Teams Up with Marvel Studios’ “Deadpool & Wolverine”
