adidas Originals and Bad Bunny have unveiled the Adizero SL 72, their latest collaboration. This sneaker blends retro running inspiration with modern innovation, creating a design that celebrates the past while paving the way for the future.
A Fusion of Two Eras
The Adizero SL 72 seamlessly combines elements from the 1970s and the 2000s. For instance, its upper takes inspiration from the classic SL 72, while its sole incorporates the cutting-edge Adizero technology for enhanced comfort and performance. Furthermore, iconic details like the Trefoil and Badge of Sport logos honor adidas’ legacy. At the same time, these features ensure the design remains bold and relevant for today’s sneaker enthusiasts.
adidas Originals Bad Bunny Adizero SL 72
Style Code: JP8815
Color: Maroon / Chalk White / Semi Solar Red
Date: Decemeber 14th
Price: 160€
“Shift the Timeline” Campaign
The “Shift the Timeline” campaign highlights the shoe’s ability to merge two distinct eras. Through creative visuals such as double exposures and cropped images, it emphasizes the sneaker’s versatility. Additionally, mixed media elements enhance the campaign’s depth, showcasing how the Adizero SL 72 excels in performance, comfort, and style. Moreover, Bad Bunny reinterprets retro aesthetics, offering fans a fresh perspective on classic designs with a contemporary twist.
Release Details
Sign-ups for the adidas Originals Bad Bunny Adizero SL 72 begin on December 10th through the CONFIRMED app and adidas flagship stores. Afterward, the sneaker officially launches on December 14th, retailing for 160€. It will be available at adidas.com/badbunny, flagship stores, and select retailers.
adidas Originals Bad Bunny Adizero SL 72
Style Code: JP8816
Color: Off White / Chalk White / Wonder White
Date: Decemeber 10th
Price: 160€
adidas Originals Bad Bunny Adizero SL 72
Style Code: JP8816
Color: Blue / Core White / Shock Yellow
Date: Decemeber 10th
Price: 160€
In conclusion, adidas Originals and Bad Bunny continue to redefine sneaker culture with this bold release. Their collaboration proves that blending heritage and innovation can create timeless designs.
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