adidas x Bad Bunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, Bad Bunny and adidas launch a new silhouette that invites us to immerse ourselves in the confines of the zodiac, on a journey of self-discovery.
Campus channels the importance of energies and what we do with them, connecting us with our most genuine and emotional selves. The white appears as a clean canvas emulating the color of the stars and invites consumers to shine with their own light, illuminating those around us.
The campaign was inspired by the kinetic zodiac energies as Benito believes that the alignment of the stars combined with the force of the cosmos creates us and makes us unique beings. Benito, a Pisces, wanted to celebrate his sign while also representing each sign with their core elements of air, water, earth, and fire. The campaign tells the story through the basis of the four elements at their intersection with the three crosses – cardinal, fixed and mutable – celebrating the essence of each one and the characteristics that make them unique.
For CONFIRMED App users:
- As part of the drop, the first 50 users who register in CONFIRMED and purchase the new Campus, will have the opportunity to receive a reading of their Astral Chart by a recognized astrologer.
- Once users purchase the Campus and following registration of their birth data, the buyer will obtain a number to pick up their Astral Calendar at any adidas store.
- The first 10 people who register at CONFIRMED and purchase the Campus will receive a Bad Bunny-style hype editorial with their sign’s predictions for this year, along with a small kit containing candles, incense, crystals and stones.
- Those who buy the Campus within the first month will also receive a Lace Locks Astral unique to them to bring their astral energy.
The out-of-this-world new release is the eighth drop of adidas x Bad Bunny. The shoe will be available in-store, online, on the CONFIRMED app, BadBunny.com, and in the adidas flagship store starting February 25
