Nike continues its long-running partnership with Hiroshi Fujiwara, the founder of Fragment Design, unveiling exclusive reinterpretations of the new Nike Air Liquid Max alongside the experimental Mind 001 and Mind 002 silhouettes. The project falls under Fujiwara’s latest initiative, Fragment Concept Testing, which explores emerging Nike technologies through a refined and experimental design lens.
What to Know
- Fujiwara introduces Fragment Concept Testing versions of the Nike Air Liquid Max, Mind 001, and Mind 002.
- The designs reinterpret Nike’s latest footwear innovations through Fujiwara’s minimalist aesthetic.
- Mind 001 and Mind 002 release March 14 at Fragment retail and globally March 19 via Nike SNKRS and select retailers.
- Fujiwara’s Air Liquid Max launches March 31 at Fragment stores before a global release on April 3.
A Minimalist Vision for Nike Innovation
For this collaboration, Fujiwara revisits Nike’s newest footwear concepts through his understated design philosophy. His exclusive version of the Air Liquid Max features a sleek all-black finish, accented by subtle Fragment Concept Testing branding across the lateral upper. The silhouette builds on more than four decades of Air Max innovation while introducing a futuristic aesthetic.
Fujiwara explains that his interest in the project stems from Nike’s continued commitment to technological experimentation.
“I’ve always been interested in new technology and innovation, and when I had the opportunity to quietly preview several new Nike sneakers and hear about their concepts directly, Liquid Max and the Mind series immediately stood out,” he says. “Both Liquid Max and Nike Mind feel very much like ‘true Nike’ products in that sense.”
Exploring the Nike Mind Series
Fujiwara also applied his design language to the experimental Mind line. The Mind 001 mule arrives in a black colorway, highlighted by striking blue foam nodes that emphasize its unconventional form.
Meanwhile, the Mind 002 pushes the concept further. Fujiwara replaced the original upper with entirely new materials while maintaining the same black and blue palette, transforming the silhouette into something visually distinct from Nike’s original design.
“I approached the Nike Mind 002 from an experimental perspective — wondering what would happen if we combined it with completely different materials,” Fujiwara notes. “The result is almost an entirely different product.”
A Longstanding Partnership
The new Fragment Concept Testing releases continue a decades-long collaboration between Fujiwara and Nike. As a founding member of the influential HTM design collective, he helped shape some of the brand’s most sought-after collaborations, including reinterpretations of the Air Jordan 1, Nike Air Force 1, and Nike Dunk.
With the Air Liquid Max and the Mind series, Fujiwara once again demonstrates how experimental design and minimalism can coexist within Nike’s most forward-thinking innovations.
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