adidas premieres Bonmatí friendship episode in the Illuminated docuseries, revealing her story through the voice of Maria Rodriguez.
A Story of Friendship and Football
adidas premieres Bonmatí friendship episode in the second installment of its new four-part docuseries, “Illuminated.” The episode focuses on Ballon d’Or winner Aitana Bonmatí, whose journey is told through the eyes of her lifelong best friend, Maria Rodriguez.
Set in the small Catalonian town of Sant Pere de Ribes, the episode follows two childhood friends who grew up as neighbors and classmates. It explores how vital friendship and community have been in Aitana’s rise to success. As Maria shares their shared memories, the viewer gains insight into their experiences. Furthermore, the episode highlights elite football moments, emphasizing Aitana’s journey. Overall, Maria’s perspective offers a unique and personal view on what it takes to become a global champion.
Beyond Pressure: A Support System
More than a highlight reel, the episode dives into Aitana’s mental strength—showing both triumphs and trials. When Aitana once considered leaving football, it was Maria’s support that helped her believe again. This theme is central to adidas’ wider campaign to disarm negative pressure in sport with the message: You Got This.
Directed by David Terry Fine and Stanley Brock, the documentary combines rare archive footage with emotional present-day reflections. It also captures how the growing spotlight on women’s football brings new challenges—and how staying grounded in one’s community can offer clarity and strength.
Powerful Words from Maria and Aitana
Rodriguez shares:
“I’ve always thought how fortunate it is that someone like you, with your values, has the opportunity to have a platform… Whenever you see a chance to improve society, you take it.”
Aitana responds:
“My community has been so vital to me on this journey and Maria is such an important part of that… She continues to help me believe, no matter the challenge.”
Looking Forward: More Stories to Come
adidas has premiered a new episode of “Aitana Bonmatí by her friend Maria Rodríguez” on YouTube, as well as on Instagram, Facebook, and X. This allows fans to engage in real-time through comments, trivia, and giveaways. Upcoming episodes of “Illuminated” will feature Rebeca Andrade and Mikaela Shiffrin, as the brand continues its mission to highlight strength through connection.
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