New Balance Teams Up with Storm Reid for Atlanta-Inspired Campaign and CT302 Sneaker Launch
In a thrilling collaboration, renowned sneaker brand New Balance is proud to unveil its partnership with Emmy-nominated actress and producer, Storm Reid, in conjunction with the eagerly awaited launch of her signature sneaker, the CT302. Set to debut on August 4, 2023, this campaign draws inspiration from the vibrant city of Atlanta during the early 2000s, paying homage to its cultural significance while intertwining Reid’s personal coming-of-age journey within its streets.
Celebrating Atlanta’s Essence and Storm Reid’s Journey
As a brand ambassador for New Balance since October 2021, Storm Reid’s maiden sneaker launch with the company marks a remarkable milestone. Beyond footwear, this collaboration is a testament to the synergistic bond between New Balance and Reid, resonating beyond the realm of shoes. It serves as a resonant platform for Reid’s influential voice within the industry, where she catalyzes meaningful dialogues surrounding representation, self-expression, and empowerment.
Reflecting on Roots and Culture
In Storm Reid’s own words, “My first collaboration with New Balance is not only exciting but incredibly meaningful. This campaign is reminiscent of my childhood growing up in Atlanta. I am so grateful to the team at New Balance for their collaboration every step of the way in designing this shoe together and for being on board to create a campaign that is representative of my roots and the culture of my hometown.”
Impeccable Product Design
The New Balance x Storm Reid CT302 boasts an array of compelling features that promise both style and comfort. The upper comprises a unique combination of Nylon U’Lays and Suede O’lays, accentuated by a custom Storm-branded tongue label, sock liner, and lace aglets. Finally, the midsole, a rubber cupsole, and the durable rubber outsole collectively offer an unparalleled level of support and traction.
Availability and Pricing
For sneaker enthusiasts eagerly awaiting its release, the New Balance x Storm Reid CT302 will be exclusively available in North America through NewBalance.com, starting from August 4, 2023. This exciting collaboration comes at a suggested retail price of $100 USD.
In this unique fusion of fashion, culture, and personal narrative, New Balance and Storm Reid bring forth a collection that captures the spirit of a city and the individuality of its ambassador, providing sneaker enthusiasts with a remarkable piece of both style and storytelling.
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New Balance Teams Up with Storm Reid for Atlanta-Inspired Campaign and CT302 Sneaker Launch
