adidas Basketball Launches New Jabbar OG Colorways Today, adidas Basketball introduces fresh colorways in the Jabbar OG Collection, a tribute to Kareem Abdul-Jabbar’s historic signature sneaker. First launched in Read the full story
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Today, adidas officially announces its long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. With this groundbreaking partnership, Lorenzo will drive the creative and business strategy for Read the full story
adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Basketball players, like Super Heroes, have Read the full story
adidas Originals and Bristol Studio are back with their second collection, drawing on basketball’s rich heritage. The “Sharp Shooters” drop consists of both footwear and apparel styles, due to arrive Read the full story
Adidas Originals: Celebrating a Legacy of Originality Unveiling a New Era Since its introduction over half a century ago, the iconic Trefoil logo has woven itself into the fabric of global culture, transcending Read the full story
How Atlas and adidas Celebrate Community with the Forum ADV If you are a fan of skateboarding and sneakers, you might be interested in the latest collaboration between Atlas and adidas: the Forum ADV. Atlas is a Read the full story
BAPE and adidas Originals: Celebrating 20 Years of Collaboration with the Forum 84 Low If you are a fan of streetwear and sneakers, you probably know about BAPE® and adidas Originals. These two brands have been Read the full story
After nearly a decade outfitting the next generation of basketball greats, the McDonald’s All American Games and adidas are teaming up to unveil two new lines of Games gear – available exclusively at adidas.com and Read the full story
In early 2021, adidas will debut the brand’s latest footwear innovation – Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural will offer a seamless design and new Read the full story
This season, adidas and Pharrell Williams return to the sport of basketball with two striking new color updates to the PW 0-60 sneaker. First launched in early 2020, the performance basketball silhouette fuses Read the full story