So you found a nice sneaker deal, maybe a holy grail and the price is so tempting that you are one step from purchasing. What could go wrong ?

Here are some tips on how to spot fake sneakers on line and in stores.

1.The Style

You probably know the main style or series of every brand, but that doesn’t mean that you keep track of every style variaton of it. Strange colorways, or materials used, collabs that never really existed and the list goes on.  Who can forget the womens Air jordan High Heels, the Supreme x Nike Air Max 270 or the Off-White x Nike huarache ? One way to check is through the style code (should be matching the box label-read below, tip #4). Use it on StockX for example to look up info regarding the release, colorway etc. Notice though that sometimes a fake can even have this one right ! So you should consider that more of another layer of precaution than a go/no-go decision maker.

You should always check a little deeper, whether it’s with the official site of each brand or certified channels.

2.The Seller

There are two parts in this. The first one has to do with online sellers. With resseling growing exponentially, it’s easy to lose focus. Ask for product and box photos, receipts and tags that came with etc. Furthermore, you could do a backround check for the seller in a community group or page, or check his ranking and user/customer reviews (ebay). You should stick to official brand sites, authorized retail shops and resell options wich usually legit-check the products. The second part its difficult even when it has to do with brick and mortar shops. For example the Supreme shops in Italy and Spain, or retailers even in Greece carrying fake Supreme items. This points back to the first tip of knowing the product really well. Again, try to find authorized retailers and do some research.

Fake Supreme Store at Barcelona

3. The Price

Another thing that might trigger some alarms is the price. Sure, it should sound sweet when you find a ds Yeezy 350 under 150€, BUT, we all know that wasn’t the deal even when the shoe was released. With profit margin so low for the retailers, it’s unlikely you’ll ever get such a bargain from retailers or even a deal with a reseller.

Fake Jordan listing for under 70$

4. Full Size Run

When it comes to sneakerheads and releases it’s all about getting it first. And with all that L’s flying around, you know it’s highly unlikely for a site to carry a full size run even months after the official releases of sneakers. Bumping into sites that claim to have every size on Off-White x Nike Prestos it’s very common during your search, but stay away from them.

5. The Box

Now that’s a tricky part, cause you have to physically be able to check the box. If you can get your hands on, then look for anything that could look way off. The style code label should match the ones in the shoes. The font used on the label should look right, without unusual spacing or weird fonts. Even the quality of the carton box and the print on it should not feel “light” and cheap. In many cases, brands use watermarks on specific sides of the box that are bold and clear. Blurry stickers or watermarks should keep you away. Also, the pair might not “fit” correct in the box.

fake yeezy boost 700 waverunner
Real vs Fake Yeezy Boost 700 Waverunner Box


6. Trust your instict !

They say that most times when something feels wrong , it is. That’s the deal here too. Inspect every inch of the pair. Check for poor stiching, wrong laces, wrong colors or “cheap” materials, cracks and wrinkles. If the upper is mesh, try to see how “tight” it is, and if there are any type of visible air units press to see how it feels. Check the insole for poor prints on sole or glue marks. Even give it a try. But if you get your hands on a pair that doesn’t feel right, leave it. 

With that being said, following some or even all the tips above, can’t guarantee you get a real pair, but you’ve got some chances on avoiding a lot of fake ones. Still, the best way to be sure you get the real deal is to buy from the official brands & their online stores or authorized dealers.

Comment below what you think on these tips as well as your ways of spoting a fake !

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